This 1-day interactive workshop will inform participants about requirements on shipping media response and provide practical instructions on handling the media, including social media, in order to effectively influence public opinion after a major accident.
Basic knowledge of contingency planning in shipping
Who should attend:
Shipping Companies: Crisis managers, senior managers, fleet directors, marine/technical superintendents, insurance managers, communications / public relation staff; ship managers, ship operators, ship owning companies
Duration: 1 day
On April 1st 2014 the State of California implemented shipping media response requirements relating to oil spill prevention and emergency response planning. Since then all companies must nominate a “Public Information Officer” (PIO) to take part in drills alongside the USCG. This person will act as the official interface coordinating and disseminating information to the media and the public. Similar requirements may be implemented by other states and in other countries.
These requirements are valid for Marine Facilities, Tank Vessels and Non-tank Vessels alike and include new drill requirements that should take the form of a table top exercise to be performed annually. For shipping companies a shore-based spill management team tabletop exercise shall be conducted annually.
Link to regulation
In order to preserve a high quality learning environment, the number of participants in this course is limited to 10.
The course focuses on:
- Legislation on shipping media response as implemented in the USA
- Emergence of similar legislation around the world (Australia/EU countries)
- How to create a set of key messages to meet the regulatory regimes
- Preparing the required fact sheet and press releases
- Preparing for the compulsory Table Top Exercise
- Getting your messages across clearly to: media/ regulators/ authorities/ government agencies/public interest groups/ pressure groups
- How to use social media effectively to communicate company key messages
- How to prepare for hostile media intrusion
- Working with the US Coast Guard
- Preparing for TV and Broadcast interviews